This thorn has been in my head for a long time.
I know that TWITTER is for the famous
but I still use it
(and lie to myself saying that I am marketing my works)
I knew that Reddit AMA’s are for those with fame
but I tried it anyway.
I know still that Streaming on Twitch.tv and posting on youtube
is not expanding my base
but I’m there anyways
All of these things will be of service to fans
once I have them
here’s what you came here for though
Step 1: Know your demographic
for me my ideal demographic is young men ages 18-25
Step 2: Know where they are and what content they consume
for my demo
they check best of Reddit 5 times a day via phone,
they are not on twitter in significance,
they have 1-3 forums they are active or lurkers in
(but this are hyper specific and deluded to be of marketing value)
They are on either YouTube or twitch 4 hrs a day
while gaming passively letting the algorithm feed them auto-play content
Step 3: Understand the requirements of the platform
While YouTube’s algorithm is a secret.
It’s a mystery box that millions of people feed hundreds of millions of hours of video into
but we know what gets weight down
and what gets lifted up
RIGHT NOW
recommendations are for evergreen content from creators
with a consistent +4 year back catalog
Live streamers who engage on the platform
(comment-bots , community posts, etc)
are boosted
(my suspicion is that is based on how many times individuals check out the commenters channel page.)
The AI bot ties auto-play together based on the video description
(tags are a distraction)
(this creates a vicious reaction cycle funnel)
It’s why drama is so effective on YouTube
Step 4: lay the foundation for success to keep fans before you have them
Unless you want to be a one-hit wonder
or a that viral tweet
(which may become a Lizzo song)
you need to have a backlog of content
or become a flash in the pan
Step 5: Decide the color of your hat
Black hats:
maybe: use bots to comb your social site and get engagement
Buy: sub counts and watch time pushes
Grey Hats:
Use the drama feed loop to spread your content and build a base
White Hats:
(this video was featured on the from page on YouTube and rocketed the channel from 50k to 300k subs in one month.
And has almost 1 million views)
Green Hats:
“I’m here in my garage!”
There you have it!
I have other posts about the other platforms and best tips
Give me a comment and I’ll point you there.
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Thanks for reading, I hope this was of value.
I’ll be streaming from stage one develop to finished product a 4-player card game on twitch every Friday 3pm-5pm EST
feel free @ me on Discord
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With Love,
HngyHngyHppo
hngyhngyhppo 