Heroism in the Office

Modern masculinity walks a real fine line these days, that line becomes even slimmer in an office setting. From the 60s to the early oughts, the easiest way to frame a romantic lead as the protector was simply to have him step in against an aggressor. Bonus points if the aggressor is larger in size or has more “intimidating allies. I’m talking about the biker who slaps a girl’s ass or the drunk frat boy who won’t take no for an answer, our heroine showing visible discomfort before the hero steps in. This scene played well until the late oughts then things changed.

The first thing to change was years of these scenes in the media making it socially clear that the aggressor was already in the wrong and the heroine being able to defend herself either socially with a flat out verbal rejection, use of a taser, or more recently her mary sue like combat training. These scenes didn’t necessarily ruin the romance but often provided an opportunity for the male romantic lead to either see her not as someone who needs to be protected but as an equal capable of being the protector if the situation calls for it. 

These scenes create a new problem, because now how can you show the age old dynamic of protector hero and delicate heroine. A dynamic many still enjoy. You can’t just rehash the tried and true aggressor without calling attention to all men as dangerous, even if there are “good ones”. It also frames women as being incapable of protecting themselves. Congrats you’ve alienated a portion of both sexes being independent women and those men who count themselves among the “not all men”. 

Here’s how Mobius threads the needle. In Episode 2, 28 minutes in, we are given a flight plan. Our romantic lead and main character Ding Qi and his potential romantic partner An Lan share an elevator ride. At first the ride is just the two of them catching her up on Ding Qi’s new position as security for her CEO and hints of intimacy brewing. Their intimacy gets interrupted by a flow of people onto the elevator making the space instantly cramped. Here’s where the protector dynamic starts, Ding Qi grabs two hand rails creating a safe space around An Lan who now occupies the corner of the car. As the elevator starts to move it’s important that we see insecurity and then comfort come over An Lan as she doesn’t have to rub shoulders and jostle with the office crowd because Ding Qi is shielding her. Ding Qi looks back at her and checks on her and they exchange glances letting him know that she is fine. Then after we see her smile a careless passenger steps on the foot of Ding Qi. Now normal social etiquette would have most people just be uncomfortable but that’s not what you’d want from a masculine hero. A modern masculine hero needs to stand up for himself in a socially acceptable way though. Ding Qi’s solution was to politely speak up “You’re on my foot.” loud enough that those in his vicinity could clearly hear him but soft enough that only those in his immediate vicinity would hear and everyone could pretend except the offender could pretend like they didn’t hear anything. This allows everyone to save face in the situation where the person stepping on his foot could move and everyone gets to pretend like nothing happened. However, the offender doesn’t move. This time loud enough for the entire car to hear and with an aggressive tone Ding Qi repeats himself, the man turns around sees the challenge and backs down. 

Ding Qi has successfully shown himself willing to protect the comfort of An Lan and stand up for himself against challenges but to do so in socially acceptable ways.

My key takeaways from this scene are

Use of escalating levels of conflict

Talk < Speak with Authority < Return Aggression < Physical

Protection must be given after consent, either implied or explicit 

An Lan puts herself behind Ding Qi and he pins her in the corner, giving her his back. Then checks on her for continued consent/approval.

None of this works if we as the audience don’t have the proper background music and explicit shots of the actors showing their changes in mood and approval. (great directing).

If written it’s easier to simply narrate the characters thoughts and feelings on the event.

Mobius 

Georgism revisisted

Big L walked into work, head buried in his phone. George sat on his stool stooped over the counter. They worked at a small authentic bait shop and boat repair that George’s father passed down to him. Big L wore a scowl, George knew this was going to be the start of another argument based off of Big L’s principles and his news feed that fed him rage every Wednesday. Turns out Mike switched the tuning settings so that every Wednesday Big L would be fed anger inducing content and stories. Personal control of the algorithm’s recommendations was part of an EU law and just like every digital EU law it meant it was practically American as well.

Big L “I thought this was the land of the free.” said as he put his phone away. 

“Freest land we got.” George switched the toothpick he was smoking from one side to the other.

“Then how come the government can come round and steal a man’s land right from under him.”

“They can’t legally, you know, he has to be paid.”

“Here, let me take the shirt off your back and toss you a dollar. Still a theft.”

“Alright, what news has got you this riled up today L ?”

Big L sent the link to George who read over the article, and a few commenter blogs. While Big L clocked and made his first round, checking on last night’s deliveries. “Ah, I see. You’ve mistaken the land of the free for a land with free rent.”

“Huh, Look at the guy in the article. Ted, he owns that house and he doesn’t want to sell. He shouldn’t be forced to do something he doesn’t want to do.” 

“In an ideal world, yeah he wouldn’t be forced to do anything. But Ted here isn’t being forced off his land, he is refusing to sell for 300% above market rate and trying to get people to donate to pay off his new tax bill.”

“I read that article and it didn’t say anything about him refusing to sell.”

“Didn’t they teach civics in school?”

“Yeah, after we memorized the 65 states and what the vice-president’s star signs were.”

“The article doesn’t need to say that Teddy here is refusing to sell his land to a buyer because that’s the only way that the Government can take his land. Whenever a buyer wants land someone else has they have to pay that person and pay the local government taxes for a period of years. Let’s say I find out my neighbor has a diamond mine under their property and I have the money to hire crews to come and mine it but my neighbor doesn’t want to sell it to me. I’d go down to city hall to see what if any taxes they are paying on that property and make both them and the city an offer. If I can convince the mayor or his tax collector that I can pay more in taxes and I’ll buy the land from my neighbor, then the government will go to my neighbor and let them know look George here would like your land and is offering you this much money and he is willing to pay us this much in taxes. My neighbor could go, alright I’ll pay that much in taxes and tell George to fuck off. That’s roughly the way the system works. Teddy here could buy a yacht with how much money he is turning down.”

“You think there is a diamond mine under Ted’s house?”

“I think you don’t just offer someone three times the value of their house for no good reason. And you don’t turn it down. Remember when you offered me a buck for my shirt, Well I bet if I offered you a 100 you’d walk around in just your overalls and boots for the day.”

“Fair point. Something bugs me about this. Like you can’t actually own your own home. What about property rights?”

“Property rights are a fancy way of saying, government backed ownership. If the government wanted all the land and to take your rights, you got two options: get rid of the government or give up what the government wanted.”

“So I could buy out this store and shop from you, and the government would kick you out?”

“Not with what I pay you. But if you win the powerball, sure.”

“You’d be happy about that?”

“I’d have a lot more money, probably consider it a wash. Maybe I’ll retire.”

TechTemperance the dating App for Techno Puritans

Techno puritan dating app “TechTemperance”

The Techno Puritan Federation has decided to monetize romantic evangelism. Taking a cue from the LDS singles churches, The Techno Puritans have gone digital. 

“It’s not about getting revenue from exploiting the lonely. It’s about solving a problem, and that’s why we don’t care about turning a profit from the app itself. It’s about creating a healthy and happy base for the Federation for generations to come.”

Critics of the App have stated that this nothing more than a russian funded orthodox christian honeypot, which seeks to exploit it’s users by funneling them into the cult, with it’s promises of creating “successful” relationships and by “successful” they mean explicitly hetrosexual relationship for the purpose of making women into baby factories. They’re advice is to “STEER CLEAR and STAY QUEER” direct words from Efreet Alimony (“Islam’s most progressive Imam” -Vanity unFare)

The Designers think that the applications unique restrictions, restrictions they brand as features, will allow users to spend enough time, digitally at first, with potential matches. Biological women who have hit their head on a rock and wish to use this handmaiden esq. App must have three other people, verified with phone numbers, facebook pages, and bank accounts, register as her guardians. These guardian’s will be given the profiles of potential matches and they will select the user’s potential matches. Those selected matches will be her only options for an entire month. Ladies and Gentlemen we have gone back to regency level women’s rights and a cavemen’s idea of women as property. Disguised as women’s safety. 

“We think that in the modern era, it’s not the fault of the 20 something looking for love, hopped up on hormones and hallmark romance, that women are vulnerable to ill intentioned actors. Having the courtier’s motives, online profile, and text’s via the app under the scrutiny of not just his potential wife but of some of her closest community. All of whom have the power to potentially veto the toxic actor, should give an extra sense of safety beyond sending a friend a screenshot of a man and a location where the murder investigation should start.”

Disregarding the attempts at humorizing the real threat every man poses against women, the App explicitly excludes Transgendered women from joining. While the App is free to biological Cis-women and their guardians, it does require a deposit which is forfeited if the user is found to be transgender. Not just shaming but to steal from our transgender sisters, another sign that the capitalist user licenses hold more power than the constitution.

When asked what if a woman doesn’t have three people who are willing to be her guardians.

“We don’t have the best answer for people who can not conduct themselves well enough to have friends or family…”

He then proceeded to offer me tips about how to find and make meaningful relationships. After my ears stopped bleeding from the ten thousandth time I’ve been mansplained too, we discussed the most controversial restriction the app demands. There are five levels of a potential relationship. If a user and her courtier advance themselves to level five, then the courtier has access to all the messages she made to others using the app and he can decide whether or not to remove the women’s ability to chat with other men.

All of these restrictions, or features, are meant to streamline dating so that marriage is reached within six months of a user and her courtier reaching level five. While we think that is operation warp speed levels of promise. The founder’s state that they have discounts and in most cases free access to their martial contract services, fancy words for prenuptial agreements.

The one nice thing I will say about this app is that for the desperate Biological Cis-gender Women is that once you decide to take back your life and leave the app. Your “commitment” deposit is returned promptly.

  • An interview with S.A. Tire.

Design document for a Fraternal Order of UBI

UBI

Purpose:

In order to show that a Fiat backed currency can be desired and establish an INFLATION based UBI.

Thesis:

There is one thing that money can’t buy and that is honor and status.

In order to establish the idea that a pure voluntary fiat is capable of existing for longer than a session of the board game monopoly, It is my recommendation that Socialite Clubs establish themselves around this central premise. In this document you should find a rough outline for the structure and order of such a society, as well as answers to some problems and solutions that may be encountered.

There are only Two mandatory positions of power that must exist. That is the office of President and Treasurer. It is recommended that a clubs start with no less than 5 members.

The Club should form around any number of shared and voluntary interests. It is preferred that they do not associate upon the promise of mutual aid as by mutual aids very nature there will be those in want incapable or lacking talent for self governance seeking membership.

Examples of activities a club may form around,

Sports leagues from fantasy football -> sponsoring/playing of pickleball.

Enthusiast hobbies: Board Games, Video Games, Book Club, Motorcycles.

Etc.

Whatever the Club forms around should be oriented as a leisure activity and of affordable expense for all potential members. This means that unless Polo and Skiing become activities of the masses, it is recommended that cost be considered.

After a club has formed, Elected it’s First President and appointed it’s First Treasurer, It may begin collecting dues and issuing it’s own club fiat currency. Numbers listed here are examples and should be changed as the club sees prudent, documented appropriately and publicly.

Example Club:

Hell’s Readers is a bi-weekly book club.

They have the additional requirement of attendance as part of their “in good standing” clause. Members are allowed to miss 2 meetings per quarter and remain “in good standing”. More than 4 missed meetings or a total of 12 in a two year period will automatically remove an offender from club membership.

Club dues: $5 a month

Club UBI: 5-HR Bucks a week to All Dues Paying Members

The only official use of HR Bucks is for bids on the clubs next read.

They have decided on a silent bidding system to determine which book will be read next. Where only the lowest and the winning bids are taken from members. In the event of a tie for the winner, bidding will be suspended until both or all books have been covered. It is the Presidents job to count bids and keep in confidence the identity of the bidders. Failure to keep information in confidence, is grounds for special election to remove the President.

The HR bucks collected from the lowest and highest bidder, will be destroyed and their serial numbers retired.

This has been an example of what works best as a small club. If the club grew beyond what would be a reasonable size for a bi-weekly book club, It should in good order start founding additional chapters. For example, when the Club grows beyond 20 members before reaching 30 members additional chapters should be considered. Creating 2 new chapters with at least 10 members, a Chapter President and a Chapter Treasurer. The HR bucks must remain consistent and interchangeable between both chapters.

How could a club incentivize it’s members trade HR Bucks amongst themselves in lue of $

While I think that so long as the clubs membership remains dedicated to fellowship and their shared passion of reading this system works just fine. However if you wish to put a higher demand on HR Bucks, then additional services from the club could be offered. Personally I recommend that a club engage in an annual or semi-annual activity of high social value. For this book club I would recommend that they seek to hold a public reading and Q&A with authors that are selected through the Club’s bidding process. Additionally regardless of the Club a Cash burning ceremony is always a good idea, where the person who pays the most HR Bucks gets to be the Grand Poo-Hah or Great Queen of Letters, or whatever title the Club finds appropriate. Being treated like Royalty for a day is a worthy reward for removing inflation based currency from the system.

Why should their be Additional incentives to spend a Club’s UBI?

By creating additional incentives, you’ve created additional demand for a Club’s Currency. Honestly I see much of this demand being filled by friendly games of poker or skill, between club members. For it gives them something of value to wager, without affecting a members financial pride. But It could result in trades of services and favors, backed by one persons Club Bucks.

“Hey Steve, you are really good at finding the best trip packages and I’d like to surprise my wife for her birthday. Can you help?”

“Just give me 50 HR bucks and I’ll get you the links, Jody. For 80HR plus cost, I’ll book it for you.”

In the above transaction Steve would have likely done it for free, had he not had a strong desire for HR Bucks. Doing it this way does not create a favor debt owed by Jody and removes much stigma from the interaction.

Why should we trade favors when we can trade a social currency?

Indivisible Soul

 

Take a loose piece of paper.

Draw two circles on that paper.

Fold the paper, halfway through one circle.

Now from the perspective of a 2-dimensional object on the paper.

The folded circle has been divided and half of it is gone.

But from our three dimensional perspective the folded circle is still whole, only now partially visible.

Now wonder upon yourself

if objects from higher dimensions

can be folded

they would be invisible to us

but they would be there

the other half of the folded circle is still there

only now there is no evidence from the perspective of the circle we can see.

This is my geometric ponderance of the soul.

Pair bonding and peer bonding

This is a thought and therefore it is to be taken solely as opinion on the author at the time of writing. I reserve to be wrong and alter this thought at any point in the future or the past.

It’s been a frequent conjecture in the red pill sphere that a woman’s ability to form a lasting pair bond is diminished with the number of sexual partners.

But that a man’s ability to pair bond is unaffected by his count of sexual partners.

Whether a double standard or a biological difference.

I can not say nor do I much care.

These are conjectures based on the summaries of my observations.

It is my current belief that women practice both pair bonding and peer bonding.

While men either practice peer bonding or pair bonding.

Peer bonding isn’t discussed when men talk about a women’s ability to pair bond.

It is without a doubt a foreign concept to most men.

Most men do not form new lasting friendships past the age of 25. And so the opportunity to create new and lasting peer bonds among men is diminished. So it is simply not thought about.

Women however can and do form lasting peer bonds throughout their life.

It is my current thought that men either practice peer bonding or pair bonding,

Whereas women can practice both at the same time.

The men who focus on peer bonding tend to put

“Bro’s before Hoes”

They tend to be the HVM (high value male), as their concerns for social status and allows them to climb the corporate ladder as well as become the “lifted” Alpha male of their friend circle.

But these men rarely settle down and if they do they often step out.

As their emotional needs (or need of sexual validation) tends to be more than a single partner can provide.

Where as I see the average Delta and Bravo,

Able to settle down but their pair bond takes priority over their social status.

As well as their economic status.

The drive to climb either ladder seems diminished

as long as things are well at home.

NOW

Here are my observations of women,

I have seen girls with high partner counts settle down into lasting marriages

the difference

A first I thought it was religion….

But whether Born Again Christian, Mormon, Wiccan, or Agnostic

religions where the package but the truth was

that these provide ready and open peer groups for the women

women who’ve taken up a regular social hobby with other women of “good” moral character

I see the same shift in them as well.

She can be the atheist or satanist in a knitting circle but the reinforcement of values through a stable peer group is the difference.

I think that women fill the first two levels of Maslow’s hierarchy of needs with a strong pair bond but only half of the third tier.

The other half of the third tier of Maslow’s hierarchy of needs as well as the fourth tier is reserved for influences beyond the home.

Whereas men for the most part seek to fill the part two tiers from society and the top two tiers from pair bonding. Men don’t need to peer bond with their coworkers or even hold to religious tenets and practices to satisfy the first two tiers and in most cases the Delta can rest content upon the third tier of Maslow’s hierarchy while filling the need for esteem through self isolating hobbies (video games, model trains, stamp collecting)

If you think I’m wrong about this FIGHT ME!

Thanks for reading, I hope this was of value.

I’ll be streaming from stage one develop to finished product a 4-player card game on twitch every Friday 3pm-5pm EST

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Devin Nash Hardcore

Devin Nash, affectionately known to the twitch community as CEO Andy, is the CMO of N3rdFusion and the host of the Devin Nash Show

the Devin Nash Show is a twitch.tv broadcast that covers, gaming influencer news, as well as Rogan-esq broadcaster interviews that focus on what makes them successful as broadcasters and influencers

Here are some choice selection of those interviews

Business Experts Talk Success Secrets (ft. Gootecks)

https://youtu.be/7C85wKqiX2c

Top Twitch Streamer MoonMoon Discusses Streaming Success

https://youtu.be/7oXywAvJXr4

And a breakdown of 100 thieves Market genius behind their gaming fortress

(Highly Recommend for the Marketing inclined)

https://www.youtube.com/watch?v=iGqUkdNqcxg

Devin Nash is also a Hardcore player of POE(Path of Exile).

This thorn I’m about to pull is why?

In his words he plays Hardcore because when he loses a character he needs to feel it. The absolute loss of a character because of his own actions. Or to the indifference of the games bosses who have broken mechanics, which he should have avoided.

Every man has his preference and it’s perfectly acceptable that his be irregular.

He refers to the normal mode though as a “Baby Game” in rhetoric jest of course. But it is still a deflection of digging at why he truly plays hardcore, with such an off the cuff dismissal of the default and most popular game mode. What bothers me about this is that this is not an argument to sway others to his form of perceived superior play but rather to himself securely coddled in his preference.

Why?

Why is that important that he raises rhetoric argument?

Because rhetoric is not application of persuasion, not the method by which truth is discovered.

Rhetoric is primary used as a weapon, either when there is a lack of knowledge on a subject or where the truth is counter to the conclusion you wish an audience to draw.

So here’s why IMHO

Devin Nash plays Hardcore?

He is practicing attachment, control, investment and failure.

Games fill whatever desire your heart longs for a time but without ever fulfilling that desire forever.

Are you feeling lonely?

Join a cooperative experience

Are you feeling like murdering your boss?

Hop on an Xbox shooter, talk smack and exercise dominance over 12 yr old boys until dawn instead

Are you feeling unchallenged?

We have strategy games for that.

Are you feeling the need for a girl but don’t want to take a shower?

Let me introduce you to the world of dating sims.

Hardcore modes fill a very special need

For some it’s the sheer challenge and proof of mastery

For others it’s the most uncontested leader-board

For Devin Nash

it’s grief and frustration

He doesn’t play Hardcore for fun

No, indeed too many hours have been throw into POE

to call it fun or catharsis

Why would anyone inflict themselves with such pain and loss though?

Understand that for every character death he experiences,

That character is permanently dead and can no longer be played.

Which means all the hours, days, weeks of investment that went into

crafting that character are GONE FOREVER.

Even if that Character does not die they will be forever in memoriam after the seasons end, never to be played again as the call of a new season begs the creation of a new avatar.

Each ending condition is the same the investment squandered, as games like life have an end when all will be forgotten.

POE Hardcore fills Devin Nash’s need for attachment by providing a, relatively, consequence free zone for him to experience attachments ultimate conclusion death and grief

This the motive that he keeps from himself

Because Detachment and the practice thereof dominates his conscience and everyday life. Romanticly, Profressionally, and Religously

Why then must I attack his last vestige of Attachment by revealing it’s nature?

It is the truth as I see it.

It’s not a bad thing, It’s just a hidden thing

and all things must be brought under the light.

Disclaimer: I am not, nor am I holding myself out to be a doctor/physician, nurse, physician’s assistant, advance practice nurse, or any other medical professional (“Medical Provider”), psychiatrist, psychologist, therapist, counselor, or social worker (“Mental Health Provider”), registered dietician or licensed nutritionist, or member of the clergy. This has been intended solely as an excersice of logic and not assertion of my present opinion or of fact. There is no intent to harm inherent in the above statements

Thanks for reading, I hope this was of value.

I’ll be streaming from stage one develop to finished product a 4-player card game on twitch every Friday 3pm-5pm EST

give a follow

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Want more Ravenclaw over analysis

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HngyHngyHppo

GARNER FAME or SERVICE FANS?

This thorn has been in my head for a long time.

I know that TWITTER is for the famous

but I still use it

(and lie to myself saying that I am marketing my works)

I knew that Reddit AMA’s are for those with fame

but I tried it anyway.

I know still that Streaming on Twitch.tv and posting on youtube

is not expanding my base

but I’m there anyways

All of these things will be of service to fans

once I have them

here’s what you came here for though

Step 1: Know your demographic

for me my ideal demographic is young men ages 18-25

Step 2: Know where they are and what content they consume

for my demo

they check best of Reddit 5 times a day via phone,

they are not on twitter in significance,

they have 1-3 forums they are active or lurkers in

(but this are hyper specific and deluded to be of marketing value)

They are on either YouTube or twitch 4 hrs a day

while gaming passively letting the algorithm feed them auto-play content

Step 3: Understand the requirements of the platform

While YouTube’s algorithm is a secret.

It’s a mystery box that millions of people feed hundreds of millions of hours of video into

but we know what gets weight down

and what gets lifted up

RIGHT NOW

recommendations are for evergreen content from creators

with a consistent +4 year back catalog

Live streamers who engage on the platform

(comment-bots , community posts, etc)

are boosted

(my suspicion is that is based on how many times individuals check out the commenters channel page.)

The AI bot ties auto-play together based on the video description

(tags are a distraction)

(this creates a vicious reaction cycle funnel)

It’s why drama is so effective on YouTube

Step 4: lay the foundation for success to keep fans before you have them

Unless you want to be a one-hit wonder

or a that viral tweet

(which may become a Lizzo song)

you need to have a backlog of content

or become a flash in the pan

Step 5: Decide the color of your hat

Black hats:

maybe: use bots to comb your social site and get engagement

(suspect 1, suspect 2)

Buy: sub counts and watch time pushes

Grey Hats:

Kick the Hornets nests

Use the drama feed loop to spread your content and build a base

White Hats:

Get lucky

(this video was featured on the from page on YouTube and rocketed the channel from 50k to 300k subs in one month.

And has almost 1 million views)

Green Hats:

Do what Tai lopez did

“I’m here in my garage!”

There you have it!

I have other posts about the other platforms and best tips

Give me a comment and I’ll point you there.

Like and share this

Thanks for reading, I hope this was of value.

I’ll be streaming from stage one develop to finished product a 4-player card game on twitch every Friday 3pm-5pm EST

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Want more Ravenclaw over analysis

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HngyHngyHppo

Accidental Branding Genius of Harry Potter’s Houses.

As a member of the House of Raven-claw is nature to analyze, study, and apply logic to solve the mysteries of existence.

-HPPO

These questions seed in my brain like thorns of the prickle-berry bushes, so small an yet if I just give them a little attention and love they can bloom large enough to bear fruit.

Today’s question is why after 28 years are there still people dedicated to their fictional houses of a wizarding school?

The answer is Carl Jung.

Jung’s most notable and unattributed contribution to clinical psychology was the terming of “Introverts” and “Extroverts” but that’s not the reason why Jung’s work is taught in university.

Carl Jung also categorized the four archetypes of personalities. A personality for each Hogwarts House.

Jung identified them as Thinking, Feeling, Intuitive, and Sensation.

Literary scholars who favor Joseph Campbell will teach a modified version of these for archetypes. They named these four the King, Magician, Warrior, and Lover.

Rowling by coincidence or educational Osmosis calls these types

Ravenclaw, Hufflepuff, Gryffindor, and Slytherin.

I’d like to show on graphic where the borders of each house sit, but I can’t visually plot a 4 dimensional graph.

It’s not as simple as the Introvert/Extrovert number lined range from 1 to 10.

The Jung types would be coordinates in 4 dimensional space

X = Thinking

Y = Feeling

Z = Sensation

W = Intuitive

Each Hogwarts house would occupy a quarter of this tesseract chart.

***

Why is this branding genius?

There is a Hogwarts house for everyone and as such displaying your house whether you’re a Hufflepuff Queen on Tumblr, a Ravenclaw Redditor, a 4 channing Slytherin, Or a Tik-Toking Gryffindor is an impression for the Brand of Harry Potter.

We live in the attention economy where impressions matter. You can’t buy the amount of brand power that Hogwarts sorting hat has and it can’t be Usurped in market share as a categorization tool.

As long as Harry Potter is “Scholastic”-ly popular the Hogwarts House’s will continue to be the standard of sorting people by their Jungian personality types.

Now while I and you can’t put

Godric Gryffindor, Salazar Slytherin, Rowena Ravenclaw and Helga Hufflepuff

Into our own original works

without violating copy-write.

We can use the colors schemes and patroni pendants as a short cut/ signal flare to Potter-heads or culturally informed readers (even being remotely aware of the House’s gives these nudges).

To prove that branding has power

Pause for a moment

Refresh for mind

and

Fill in the blank…

Have a taste of a nice refreshing (—-1—)

or

pop a can of (—2—)

put on a pair of (—3—) and just do it.

Head to the (—4—) and pick one up today.

You answered each of these not with a generic object or noun. But with a specific brand name company.

That is the power of branding. It’s in your mind, It’s a shortcut, and It’s a tool.

🙂 (:

Thanks for reading, I hope this was of value.

I’ll be streaming from stage one develop to finished product a 4-player card game on twitch every Friday 3pm-5pm EST

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Horror Writing.

H.P. Lovecraft started his writing process by defining the emotion he was going after. Then drafting until he would illicit that feeling his subjects..ERH..um.. readers. But H.P. Was a heavy plotter.

Stephen King started with a concept and built around it until it was horrifying. And if he failed in giving the scene the sense of horror intended he would go to the extremes of gross to make the scene at least uncomfortable giving it a more horrifying weight in the readers memory as they would be unnerved to recall such passages. Mr. King was a pantser and started with a concept and characters then followed them through the plot as needed to write his book.

I think that when telling a horror story whether on film or the page. You should at least keep in mind the types of and stages of horror.

Unknown, Uncanny, Unstoppable

are at least three of the most common.

Unknown

is the easiest to do right because it is the most commonly done wrong. Darkness itself is not scary, it’s when we can see or hear or feel the edges of what lies in the darkness that begins to press the panic button. It’s when a shadow’s fold over themselves in the corner of the room to make the outline of death himself patiently waiting without breathe for your eyes to close here in this world be you are claimed to his. It’s the darkness of space where stars no longer grow but the eyes see a tint of something else blocking the depths from truly being seen. It’s the shifting at the bottom of a lake, past the searcher’s reflection and the clear sky waters that refuse to let the Autumn clouds above take shape as easily as they do in the sky because something is disturbing the water’s hold on them.

When starting with the Unknown each time it appears it must become more defined, otherwise the subject will place their guard between the satisfaction of knowing and the terror of finding out. The most common mistake is going from 10% reveal to 100% reveal before the third act. The audience expects to find out slowly, manage their expectations against the needs of your story.

Examples:

Friday the 13th

IT by Stephan King

Uncanny

is when something is not quite right. I’d venture that in cinematography this is used by accident and because of form rather than by a deliberate attempt to unnerve the audience.

The best examples are often dolls, painting, ghosts because they are so common and illicit uncanny speculation since they are suppose to fit within a box but changing small details between scenes or in scenes makes them uncanny.

Inanimate objects that move when the viewer isn’t viewing them directly create the start of uncanny horror. “Julee, now three, was about to have her baby sister sharing her room. The sweetest and nicest child according to the neighborhood girls who babysat on our monthly night out. We had set up the crib in the space that was formerly her “High” tea area, where she held here tea parties, passively she may have been throwing us signs that she was upset but she was very outspoken and happy. All the dolls and animals that she gathered around her table were now leaning up against as the wall as if in time-out, all except her porcelain kamacha doll her favorite. She would sit on the edge of Julee’s bed watching the other dolls. Julee was nothing but happy when we talked about her sister coming out of my belly and home soon.”

Ghosts are often given descriptions and visages that would make them human but one detail is wrong. “It may have been they open window but the temperature had fallen and the room was now cold enough to start my shivers. Even over a boiling pot of stew I feel a draft when she walks in the room. Except for a floorboard creak her feet never fall hard enough to hit the ground with sound. “AS A Lady should..” god I’ll be hearing that for the rest of my living days.”

You can start on either side of the Uncanny valley but you must slowly move away from your starting position to build a sense of progression. Dolls with dead eyes and human hair must become moving, talking, demons with soft flesh beating under their immobile outer shell. Ghosts can start as whispers and wind and become the outstretched hand clutching at it’s victim with intend to drag them through the looking glass OR Ghosts can start as people who drift further from humanity as the story unfolds, giving up breathe by never moving their chest, staring off into thought for inhuman stretches, translucency, transparency, incorporeal. The longer something remains in the exact definition as it’s starting point the more familiar that thing becomes and fear begins to remove itself.

Unstoppable

is the pretty clear as in being self defined BUT it does not mean indestructible. There must be hope however small that it can be stopped removing that hope creates certainty and certainty is the enemy of horror. If your monster has eaten a grenade explosion and hasn’t even lost a tooth then his immortality is certain.

A cockroach can be crushed and defeated, a thousand is a challenge, a million is a certainty.

A lumbering zombie can be outsmarted, outmaneuvered, or defeated with brawn. You can out run a zombie but you can’t run forever and while you rest your fragile warm body more gather outside waiting for you meet another demand be it food or fresh air.

Death will come for you. The hope is not today or until the end of your earthly works but that is never a guarantee. You have illusion and hope that your choices have some impact on whether he knocks tomorrow or sixty years from now, eat healthy, avoid stress, go to the doctor all of these are well and good but they do not still the reapers hand forever.

I just want to wrap this up with how Friday the 13th uses all three of these to great effect. But when watching a good example its hard to see why it is good. As an artist you’ll learn more/faster from the mistakes you make and the mistakes of others than from works without mistakes.

With love and hopefully better dreams than me,

HngyHngyHppo